Sandy had a profound impact on all of us living here in New York and we are glad that we could find a way help the city we love in its time of need. Please head to Empire Relief’s site to donate. This PSA by Deutsch featuring the likes of Eddie Falco, Robert De Niro and Al Pacino was edited here at Fluid by Peter Sabatino.

Cheil USA highlights the charming and educational hijinks of the Institute of Play in their latest spot for the Samsung Galaxy Note, edited by Fluid’s very own Zeke O’Donnell.

I barely have the motor functions to keep up with two arms, but the zany octo-appendaged lady from this new New York Lottery spot – edited by John Piccolo – makes coordination look easy.

If you’re already thinking about tonight’s supper – here is a little help from Progresso. Check out Saatchi’s latest spot for Progresso’s Recipe Starters called “Tomato” edited here at Fluid by Peter Sabatino.

It’s time for a Monday morning facelift. With this new Nescafe Memento ad from Publicis and edited by Fluid’s own Robin Burchill, you’ll be craving a little pick me up this morning.

In the spot for the new Sony Xperia tablet, McCann teams up with Fluid editor John Piccolo, Kisihi Bashi working with Butter Music and Mr. Bronx sound mixer David Wolf.  Check out the new tablet in town!