Editor Zeke O’Donnell collaborated with director Stephen Kessler to take a candid look into inspiration and creation with The Creative Coalition’s playful new PSA “Live Life to Discover: Art for the Soul” featuring Tracy Morgan, Josh Radnor and others! You can check out Robin Brock’s write up of her childhood engagement with Art and watch the video over at the Huffington Post.
Category Archives: We Did This
Realtor.com’s Find It First Campaign
Our collaboration with Pereira & O’Dell and Director Daniel Strange of Über Content for Realtor.com’s Find It First Campaign has been making the rounds! Check it out at The Wall Street Journal or at the CNBC link below. The campaign was edited right here at Fluid by Heather Danosky.
Samsung Galaxy S4 Commercial Covered By BBC News
BBC News covered the huge campaign leading up to the launch of one of the most anticipated handsets just on the market! It was a pleasure to collaborate with Samsung and ShortCut Film. The spot above was edited by John Piccolo at Fluid.
Toaster Strudel Interview with Molly Shiot
Source E Creative interviewed Molly Shiot of Über Content for her work on the latest Toaster Strudel campaign from Saatchi and Saatchi. All these quirky and playful spots were edited right here at Fluid by John Piccolo!
Empire Relief Fund My New York
Sandy had a profound impact on all of us living here in New York and we are glad that we could find a way help the city we love in its time of need. Please head to Empire Relief’s site to donate. This PSA by Deutsch featuring the likes of Eddie Falco, Robert De Niro and Al Pacino was edited here at Fluid by Peter Sabatino.
Samsung Galaxy Note
Cheil USA highlights the charming and educational hijinks of the Institute of Play in their latest spot for the Samsung Galaxy Note, edited by Fluid’s very own Zeke O’Donnell.
NY Lottery MoneyVault Multiplier
I barely have the motor functions to keep up with two arms, but the zany octo-appendaged lady from this new New York Lottery spot – edited by John Piccolo – makes coordination look easy.
Progresso Recipe Starters Tomato

If you’re already thinking about tonight’s supper – here is a little help from Progresso. Check out Saatchi’s latest spot for Progresso’s Recipe Starters called “Tomato” edited here at Fluid by Peter Sabatino.
Nescafe Memento Transformation
It’s time for a Monday morning facelift. With this new Nescafe Memento ad from Publicis and edited by Fluid’s own Robin Burchill, you’ll be craving a little pick me up this morning.
Sony Xperia Frames
In the spot for the new Sony Xperia tablet, McCann teams up with Fluid editor John Piccolo, Kisihi Bashi working with Butter Music and Mr. Bronx sound mixer David Wolf. Check out the new tablet in town!